You have sweated, toiled and
put a lot of heart into creating
and designing your website.
Wow, this sure is a good thing to
look at! However, bear in mind
that good looks can only get you
so far in both the real world and
the on-line world. Now you have
to make that site work for you!
And what are the ways you can
do that? Push it out there! Put it
in the center of the search
engines! This is how you are
going to move traffic to your own
internet site. Perhaps you are not
aware, but the real driving force
of any internet-based company is
traffic, especially targeted traffic.
At the end of 2005, the
overwhelming king of search was
Google, with about 46-47% of
all online searches. Yahoo came
in second with roughly 25%, and
trailing behind them was MSN,
with roughly 11.4% of searches.
At 350 million, AOL’s total share
of all search engine searches was
only 6.9%. The total Google
searches were a mind blowing:
2.4 Billion! In the site-indexing
race, MSN is the royal winner and
Google is the turtle. Again,
Yahoo falls in the center of these
two. So if you have a new
website you want to optimize for
Google, keep in mind that the
other two — Yahoo and MSN –
can get you quite a bit of traffic
as well.
There are two methods of
optimization techniques that will
classify your website’s ranking
with search engines. These are:
Off-Page Search Optimization
and On-Page Search
Optimization. This article will
give you suggestions on On-
Page Optimization.
On-Page Keyword Optimization:
Your first lesson is that every
page is treated by search
engines as its own entity.
Basically, every page should
have a different title and target
specific keywords for each page.
Why don’t we say that your site
sells vitamins and has a variety
of pages for all of the different
vitamins. Your index page (home
page) would direct general
keywords like vitamin, health
supplement, food vitamin,
dietary supplement, and the like.
However if the webpage has
information about Vitamin C, it
shouldn’t use such basic terms.
Instead, it should focus on more
specific Vitamin C-related
keywords or phrases; for
example: vitamin c, c vitamin,
ascorbic acid, or benefit of
vitamin c. The most important
keyword (most searched for)
should be the start of the title of
every specific page. Again, using
Vitamin C as an example, a good
webpage title would not be
“Information on vitamin C” but
would be Vitamin C. If you really
design and create your website
from scratch, you can even do
more. Start your naming of the
webpage files with the targeted
keyword. Again, using the
vitamin site as an example, you
should name pages about
vitamin C appropriately. So if you
have a page on vitamin C and its
benefits, the name of the page
should be a keyword/phrase
about this, like
vitamincbenefits.htm. How can
you find out which keywords are
regularly searched for? Don’t be
concerned; the end of the article
will include a list of good and
free keyword search tools.
The search engine robots and
possibly the network
administrator are the only ones
who might get a look at your file
name. Therefore, even if it
sounds strange, search engine
robots don’t mind; that’s just not
what they care about.
put a lot of heart into creating
and designing your website.
Wow, this sure is a good thing to
look at! However, bear in mind
that good looks can only get you
so far in both the real world and
the on-line world. Now you have
to make that site work for you!
And what are the ways you can
do that? Push it out there! Put it
in the center of the search
engines! This is how you are
going to move traffic to your own
internet site. Perhaps you are not
aware, but the real driving force
of any internet-based company is
traffic, especially targeted traffic.
At the end of 2005, the
overwhelming king of search was
Google, with about 46-47% of
all online searches. Yahoo came
in second with roughly 25%, and
trailing behind them was MSN,
with roughly 11.4% of searches.
At 350 million, AOL’s total share
of all search engine searches was
only 6.9%. The total Google
searches were a mind blowing:
2.4 Billion! In the site-indexing
race, MSN is the royal winner and
Google is the turtle. Again,
Yahoo falls in the center of these
two. So if you have a new
website you want to optimize for
Google, keep in mind that the
other two — Yahoo and MSN –
can get you quite a bit of traffic
as well.
There are two methods of
optimization techniques that will
classify your website’s ranking
with search engines. These are:
Off-Page Search Optimization
and On-Page Search
Optimization. This article will
give you suggestions on On-
Page Optimization.
On-Page Keyword Optimization:
Your first lesson is that every
page is treated by search
engines as its own entity.
Basically, every page should
have a different title and target
specific keywords for each page.
Why don’t we say that your site
sells vitamins and has a variety
of pages for all of the different
vitamins. Your index page (home
page) would direct general
keywords like vitamin, health
supplement, food vitamin,
dietary supplement, and the like.
However if the webpage has
information about Vitamin C, it
shouldn’t use such basic terms.
Instead, it should focus on more
specific Vitamin C-related
keywords or phrases; for
example: vitamin c, c vitamin,
ascorbic acid, or benefit of
vitamin c. The most important
keyword (most searched for)
should be the start of the title of
every specific page. Again, using
Vitamin C as an example, a good
webpage title would not be
“Information on vitamin C” but
would be Vitamin C. If you really
design and create your website
from scratch, you can even do
more. Start your naming of the
webpage files with the targeted
keyword. Again, using the
vitamin site as an example, you
should name pages about
vitamin C appropriately. So if you
have a page on vitamin C and its
benefits, the name of the page
should be a keyword/phrase
about this, like
vitamincbenefits.htm. How can
you find out which keywords are
regularly searched for? Don’t be
concerned; the end of the article
will include a list of good and
free keyword search tools.
The search engine robots and
possibly the network
administrator are the only ones
who might get a look at your file
name. Therefore, even if it
sounds strange, search engine
robots don’t mind; that’s just not
what they care about.
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